About Us

Our mission is to improve the lives, both personally and professionally, of everyone that uses our tools by empowering them with the ability to make their voice heard, to hear the real meaning of what others are saying, and to solve problems arising in their personal lives and workplaces.

We believe that the two most important factors for success in your personal life and in your workplace are almost certainly motivation and communication style.

The Five Elements model was developed by James Sale the creator of Motivational Maps, a tool used around the world by over 100,000 individuals. Unlike the Map, measuring motivation which changes over time according to experience and stimuli, the Five Elements diagnostic is more like a personality profiling tool, in that it measures a more fixed aspect of the self: the preferred style of communication. It is based on the convergence of the Chinese elements (fire, wood, earth, metal, and water – which represent different stages of the life-cycle of any endeavour), and five-step business management models.