About Us

We believe that the two most important factors for success in your personal life and in your workplace are almost certainly motivation and communication style. To this end, the Five Elements model was first introduced in the book Mapping Motivation for Leadership, co-authored by James Sale and Jane Thomas, and published in 2020 by Routledge, one of the largest academic publishers in the world. Mapping Motivation for Leadership demonstrated how self-awareness, effective communication, recognition of communicative vulnerabilities, coupled with high levels of motivation, created an effective leadership paradigm.

The Five Elements model is therefore born out of the Motivational Map, though distinct from it. Unlike the Map, measuring motivation which changes over time according to experience and stimuli, the Five Elements diagnostic is more like a personality profiling tool, in that it measures a more fixed aspect of the self: the preferred style of communication. It is based on the convergence of the Chinese elements (fire, wood, earth, metal, and water – which represent different stages of the life-cycle of any endeavour), and five-step business management models such as the one outlined by Joe Dettman, Adam Canwell, and Richard Wellins in their Digital-Era Leadership cycle.

Our mission is to improve the lives, both personally and professionally, of everyone that uses our tools by empowering them with the ability to make their voice heard, to hear the real meaning of what others are saying, and to solve problems arising in their teams, organisations, and even personal relationships.